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Portfolio
I’m driven by a genuine passion to make life easier for everyone around me, whether that’s supporting coworkers, empowering my team, or creating smoother, more intuitive experiences for our users.


What others say about me
To see more visit my LinkedIn Profile Recommendations What engineer/content/product co-workers say "I had the pleasure of partnering closely with Tanya in my role as a Product Manager and in my role as Technical Product Manager, and she is truly one of the most collaborative and deeply knowledgeable UX leaders I’ve worked with. From day one, our communication felt seamless. Tanya has a unique ability to take complex product requirements, ask the right clarifying questions, an


Instrumental outcomes and outputs by Tanya Jordan through design and leadership
I am: a natural leader at my core, I drive results, streamline processes, and build what doesn’t exist yet, including a scalable design system and a high-functioning UX team. driven to champion the user, I ground every decision in data, proven practices, and real user insights, with an innate desire to make life easier for users, my team, and co-workers. a player/coach who led a small but powerhouse UX team that delivered high-impact work, strong cross-functional partnership,


$290,000 revenue increase with shopping cart improvements
Overview UX in collaboration with Marketing decided to update the login and shopping cart experience after noticing significant user confusion and drop-off at both points. Analytics and user feedback revealed user abandonment at the login (orderLogin.do) and shopping cart (cart.do). The summary.do was a natural place for users to abandon as it was the post purchase summary and lead users to their email where, for security and legal reasons, they needed to confirm account crea


82% Reduction in Time Spent on Rostering for Admins
Overview As our platform scaled across districts and states, we discovered a consistent source of frustration among school and district administrators: rostering. What should have been a simple setup process—connecting students, teachers, and classes—had become a major time sink. Our goal was to reimagine rostering so that admins could onboard faster, reduce data errors, and confidently manage updates without relying on technical support. Role: Lead UX Designer and Manager UX


25% Lift in Trial Conversions and Increased User Engagement
Setting the Stage Context: Logged-in homepage experience for existing users Goal: Increase engagement with learning resources and improve conversion (from trial to full paid subscription) Challenges: The logged-in homepage was crowded, with many elements competing for attention. There was no difference between the logged-out homepage and the logged-in homepage. The logged-in homepage looked like a marketing page. The logged-in homepage didn’t help get users where they wan


Making event setup easier for Director of Ticket Operations
The Problem The current Event Setup is not only out of date, but requires a manual to get through all the steps in the correct order to actually set up an event. There are required steps, that are in different menus, and if not done fully, will not actually set up the event. Plan of Attack Talk to users & SMEs Better understand what the current pain points are, and what process the user actually go throughs currently to set up an event. User Flows Based on the user insights,


Redesigning Account Management Header in Enterprise using card sort
Getting Started How this UX Study will lead us in the right direction Process The process for running a User Study is as follows: Identify the Question: What is the question that this user study is trying to answer? Conduct User Study: once the question has been determined, as user study can be performed and data gathered to answer the question. Next Steps: Once the study is complete, has the question been answered? If not, another user study may need to be performed. If so,


Redesigning the Information Architecture for Enterprise Software
Purpose PacX is not only a visual update, but should also be an update to the overall user experience. PacX is an opportunity to improve not only the interactions for clients, but also to improve the underlying information architecture that will ultimately lead to an improved experience. Process Research Run card sorting exercise on existing pages (with assumption that all pages need to exist to some degree) Run tree test with clients to ensure that proposed menu structure ma


Redefining UX: From Mockups to True Collaboration in Software Development
The Old Way: UX as Visual Output When I first joined our team, UX was seen as just providing mockups. Our role was largely visual: create screens, hand them off, and hope the implementation matched the design. While this approach checked a box, it left significant gaps in the product experience. Interactions were not always as intended, solutions were not fully optimized, and the UX team’s potential to influence meaningful outcomes was underutilized. Integrating UX into the P
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