To see more visit my LinkedIn Profile Recommendations What engineer/content/product co-workers say "I had the pleasure of partnering closely with Tanya in my role as a Product Manager and in my role as Technical Product Manager, and she is truly one of the most collaborative and deeply knowledgeable UX leaders I’ve worked with. From day one, our communication felt seamless. Tanya has a unique ability to take complex product requirements, ask the right clarifying questions, an

I am: a natural leader at my core, I drive results, streamline processes, and build what doesn’t exist yet, including a scalable design system and a high-functioning UX team. driven to champion the user, I ground every decision in data, proven practices, and real user insights, with an innate desire to make life easier for users, my team, and co-workers. a player/coach who led a small but powerhouse UX team that delivered high-impact work, strong cross-functional partnership,

Overview UX in collaboration with Marketing decided to update the login and shopping cart experience after noticing significant user confusion and drop-off at both points. Analytics and user feedback revealed user abandonment at the login (orderLogin.do) and shopping cart (cart.do). The summary.do was a natural place for users to abandon as it was the post purchase summary and lead users to their email where, for security and legal reasons, they needed to confirm account crea

Overview As our platform scaled across districts and states, we discovered a consistent source of frustration among school and district administrators: rostering. What should have been a simple setup process—connecting students, teachers, and classes—had become a major time sink. Our goal was to reimagine rostering so that admins could onboard faster, reduce data errors, and confidently manage updates without relying on technical support. Role: Lead UX Designer and Manager UX

Setting the Stage Context: Logged-in homepage experience for existing users Goal:  Increase engagement with learning resources and improve conversion (from trial to full paid subscription) Challenges:   The logged-in homepage was crowded, with many elements competing for attention.  There was no difference between the logged-out homepage and the logged-in homepage. The logged-in homepage looked like a marketing page. The logged-in homepage didn’t help get users where they wan

The Problem The current Event Setup is not only out of date, but requires a manual to get through all the steps in the correct order to actually set up an event. There are required steps, that are in different menus, and if not done fully, will not actually set up the event. Plan of Attack Talk to users & SMEs Better understand what the current pain points are, and what process the user actually go throughs currently to set up an event. User Flows Based on the user insights,

Getting Started How this UX Study will lead us in the right direction Process The process for running a User Study is as follows: Identify the Question: What is the question that this user study is trying to answer? Conduct User Study: once the question has been determined, as user study can be performed and data gathered to answer the question. Next Steps: Once the study is complete, has the question been answered? If not, another user study may need to be performed. If so,

Purpose PacX is not only a visual update, but should also be an update to the overall user experience. PacX is an opportunity to improve not only the interactions for clients, but also to improve the underlying information architecture that will ultimately lead to an improved experience. Process Research Run card sorting exercise on existing pages (with assumption that all pages need to exist to some degree) Run tree test with clients to ensure that proposed menu structure ma

The Old Way: UX as Visual Output When I first joined our team, UX was seen as just providing mockups. Our role was largely visual: create screens, hand them off, and hope the implementation matched the design. While this approach checked a box, it left significant gaps in the product experience. Interactions were not always as intended, solutions were not fully optimized, and the UX team’s potential to influence meaningful outcomes was underutilized. Integrating UX into the P

User personas have been a staple in UX and product design for decades. They’re meant to help teams empathize with their users, understand motivations, and guide design decisions. But, let’s be honest, many personas fall flat. They’re quickly forgotten, rarely read, and sometimes focus on the wrong audience. Here’s how we approached personas differently—and why it made a real impact. The Problem with Traditional Personas Traditional personas often include a lot of detail: a fu

The Design and Development teams worked together to create a Design System that revolutionized the product development pipeline at Paciolan. The Design System contained design guidelines, visual component libraries, YAML theme files and React styled components. Using reusable, styled components in React would allow developers to quickly develop, and using theme styled components would keep developers from worrying about the visual styles of the elements. The theme also gives

Behance of past work LinkedIn

Summary UX and Product Design leader with with 14+ years of UX experience and 5+ years leading and mentoring design teams. Recognized for developing design organizations from the ground up and guiding teams through all stages of the product lifecycle from research and strategy to execution and delivery. MBA trained with deep expertise in B2B and B2C SaaS, combining strategic insight, empathy, and creativity to craft impactful, user centered products and experiences. Brings de