Resume

Summary

UX and Product Design leader with with 14+ years of UX experience and 5+ years leading and mentoring design teams. Recognized for developing design organizations from the ground up and guiding teams through all stages of the product lifecycle from research and strategy to execution and delivery. MBA trained with deep expertise in B2B and B2C SaaS, combining strategic insight, empathy, and creativity to craft impactful, user centered products and experiences. Brings deep expertise in accessibility, and modern design practices that balance user needs with business impact.

Core Competencies

Product design tools (e.g. Figma, Sketch, etc.) | User Experience Strategy | Design Leadership | Product Design | Design Systems | Cross-Functional Collaboration | Team Development & Mentorship | UX Research & Insights | Accessibility & Inclusive Design | Agile Product Development | Strategic Vision & Execution

Professional Experience

Learning A-Z, Remote                                                 April 2021 – October 2025

Manager, UX/UI

Leadership Scope: Led and developed a 5-person multidisciplinary UX team (Product Design, Research, Visual Design, UX Writing) supporting a global literacy platform used by 600K+ teachers and 10M+ students across 165+ countries.

• Built and led the company’s first centralized UX organization, establishing hiring practices, performance frameworks, and cross-team design operations that scaled design support across multiple product lines.

• Hired, mentored, and developed team, implementing structured onboarding, performance frameworks, and growth plans that increased retention and team maturity.

• Partnered with Product, Engineering, Marketing, and GTM leadership to define product vision, set OKRs, and prioritize roadmaps that improved product clarity, usability, and market competitiveness.

• Implemented AI-driven UX workflows (OptimalWorkshop, Copilot, NotebookLM) to automate research analysis, writing, and insight synthesis, significantly reducing manual effort and speeding iteration.

• Created and operationalized a unified Design System adopted across all product teams, reducing design and engineering effort, accelerating feature delivery, and standardizing accessibility and brand consistency.

• Championed company-wide WCAG 2.1 AA accessibility, setting standards, implementing audits, and ensuring compliance across all digital products.

• Led a cross-functional team of designers, product managers, and engineers to redesign product navigation and interaction patterns, aligning features into a cohesive architecture that improved scalability and reduced UX fragmentation across the platform.

• Redesigned e-commerce and login experiences, contributing to a 17% lift in purchase completion and improved onboarding for teachers and administrators.

• Overhauled the logged-in home experience, driving a 25% increase in trial-to-paid conversions through personalized, task-oriented workflows aligned to core educator needs.

• ·Simplified district rostering workflows, reducing setup time from 17 days to 3, significantly decreasing support volume and increasing district implementation velocity.

• Directed an enterprise-wide information architecture and navigation overhaul, improving discoverability, reducing cognitive load, and increasing teacher task efficiency.

• Conducted research programs (field studies, usability, surveys) that informed roadmap decisions and shaped long-term product strategy

  
  

Paciolan, Irvine, CA                                                       January 2019 – April 2021

Senior UX Designer

• Served as UX lead across multiple B2B and B2C product teams, shaping user experience strategy and ensuring consistency throughout the SaaS ecosystem.

• Teamed with engineering to design a YAML-based themed React component library, improving collaboration and accelerating feature development.

• Directed UX for data visualization initiatives, collaborating with data engineers to translate complex analytics into intuitive, actionable insights through Looker and Jasper.

• Conducted card sorting, tree testing, and usability studies to evaluate navigation and content structure, delivering design recommendations that improved overall usability.

• Contributed to the creation of a unified Design System, aligning teams around shared components and standards that streamlined design-to-development workflows.

  
  

Avery Products, Brea, CA                                 September 2016 – January 2019

Senior UX Designer

• Liaised with stakeholders to review new feature development and address usability concerns, ensuring product decisions reflected both user needs and business priorities.

• Created and optimized a Sketch component library that streamlined the design process and maintained visual consistency across multiple digital products.

• Defined design and business requirements in detailed user stories, collaborated on backlog grooming, and helped determine development priorities.

• Conducted iterative user testing to validate design choices and improve release quality, allowing for continuous optimization of features and user flows.

• Worked with cross-functional teams to drive design decisions with broader product strategy, reinforcing a consistent and intuitive user experience throughout the platform.

  
  

RevolutionCredit, Irvine, CA                                               May 2015 – July 2016

Lead UX/UI Designer (HCi)

• Designed and prototyped digital experiences for educational financial products that improved user understanding and engagement.

• Engaged with product and engineering teams to refine key features, resulting in stronger conversion rates and a more intuitive interface.

• Developed and implemented processes and design tools that enhanced team efficiency and collaborative efforts.

• Created and managed visual assets and interaction models that supported consistent design execution across web and mobile platforms.

  
  

Experian Consumer Direct (via Kaygen), Costa Mesa, CA       May 2013 – May 2015

Senior Designer

• Created sitemaps and user flows that clarified complex processes for stakeholders and improved design alignment across teams.

• Developed a custom project management system for the Traffic Manager using Excel, VBA, and macros, streamlining internal workflows and increasing visibility into project progress.

  
  

MIND Research Institute, Irvine, CA                      March 2008 – January 2013

Lead Interaction Designer (IxD) / Interaction Product Manager / Senior UI Designer

• Pioneered the creation of a department focused on user experience, establishing standards and processes that defined how products were researched, designed, and tested.

• Conducted on-site usability testing to guarantee interactions were intuitive and aligned with learning objectives.

• Collaborated with engineers to integrate user insights into product design and functionality.

• Developed and maintained design and business requirement documentation to support consistency across software modules.

• Coordinated alignment across five departments for new software initiatives by producing mockups, identifying stakeholders, and facilitating review sessions.

• Served as lead interaction designer for the patented Systems and Methods Incorporating Animated Widgets in a Virtual Learning Environment.

Education

• Masters of Business Administration Southern New Hampshire University | Manchester, NH

• Bachelor of Fine Arts, F/TV emphasis in New Media (Web Design, Interactive Design, and 2D Animation) Chapman University | Orange, CA