Instrumental outcomes and outputs by Tanya Jordan through design and leadership

I am:

• a natural leader at my core, I drive results, streamline processes, and build what doesn’t exist yet, including a scalable design system and a high-functioning UX team.

• driven to champion the user, I ground every decision in data, proven practices, and real user insights, with an innate desire to make life easier for users, my team, and co-workers.

• a player/coach who led a small but powerhouse UX team that delivered high-impact work, strong cross-functional partnership, and user-driven outcomes.

Outcomes

• Implementation of AI throughout design process

  • Using OptimalWorkshop's AI research analysis for card sorting and tree testing we saved ~50 hours per study (as seen below the team did 3 studies in Q1-2)

  • Created Copilot agent for UX Writing and UX Requirements writing that saved designers time

  • Used NotebookLM to synthesize analytics and get actionable next steps

• Design System Creation

  • Decrease in time spent for UX Team and Visual Design team to create mockup/prototypes

  • Decrease in time spent for eng to interpret what was desired

  • Decrease in time spent by eng using established components

  • I have built, from the ground up, design systems, in collaboration with engineering and visual design, at 3 different companies:

    1. MIND Research

    2. Paciolan (I used Confluence, Sketch and wrote YAML and engineering coded in React) See example done at Paciolan

    3. Learning A-Z (I used Google docs and Figma, and engineering coded in Angular)

• Updates to Product Design Process

  • Reach solutions faster

  • Increase in collaboration

  • Decrease in release of features that needed to be revised to get them where they should have been upon release

  • Decrease in confusion over who does what

• Shopping cart and login updates

  • $290,000 increase in quarterly revenue

  • 17% increase in CVR (surpassed target goal of 15%)

  • Decrease in duplicate accounts and customer calls for consolidations

• Rostering Updates

  • 14 day decrease (from 17 to 3 days) in rostering time for internal/external users (that is an 82% decrease in wasted time)

• Logged-In Homepage Updates

  • 25% Increase in trial conversion with updates to logged in homepage

  • UX suggested cards were #1, 2, and 5 of the top 5 clicked resource cards

• Large UX Overhaul (IA & interactions) and Visual Redesign

  • 0.024% negative call volume with major overhaul of user experience

  • See IA overhaul example done at Paciolan

Outputs

Q1 + Q2 of 2025

3 Designers (Junior, Senior, and Principal) and a Manager

• 1,180+ mockups created

• 14 projects/workstreams with a UX lead

• 830+ JIRA stories, bugs/defects written

• 430+ JIRA stories design reviewed

• 4 high level personas created

• 2 full clickable prototypes created (each with 100+ interaction) actively used by internal teams (and for testing)

• 35+ small/partial clickable prototypes

• 1 preference test

• 2 card storying tests

• 1 tree test

• 2 surveys

• 3 usability test

• Feedback from 338 users